One of the toughest aspects of building a business is trying to get customers to come back regularly. In this Blog I will give 5 ways to get a customer to become a regular consumer of your product.
1. Pick your best bets.
This could be one of the best business decisions you make all year. As you stay in business over time, you’ll find that 80% of your work comes from 20% of your clients. So take a broader look at your operations, work out which clients comprise that 20%, and focus on them. Don’t neglect your other clients, of course, but concentrate your efforts on monitoring projects for this 20%, and make sure everything’s running smoothly.
2. Involve them.
Even once you’ve done your homework and know your demographics, you’ll need to use your client as your point of reference. You aren’t an expert in the field; they are. And when you’re planning your product, the best way to learn more about what the field involves is by talking to your client.
3. Know your client.
It can really pay to get to know your client. I’m not talking about their business or industry (although that helps too), but the clients themselves. Find out a bit about them — they might have an online biography, or maybe you can just tell what they’re into. Sweetening their self-interest can go a long way, and by getting to know your customer you can identify how to best appeal to them personally.
4. Get feedback.
Your customers will constantly be forming opinions about your progress, your general performance, the quality of your product, and so on. So why not take advantage of those opinions? Next time you meet with a customer, finish up by asking them what they think of your work on the project so far. It’s a reasonable, non-threatening way to get some feedback from them, and it can help you to hone in on the areas that matter.
5. Make it fun.
At the end of the day, the best way to get results from your customers is to make sure they have fun. Humor always helps. Setting your customers/fans at ease will help you to gain more insightful comments and useful feedback from them. Once your clients genuinely enjoy listening to or purchasing your project, you can really get moving.