Creating Your Social Media Strategy – Know Your Target Audience
In order for your social media strategy to work for your business, you need to know exactly who your target audience is.
For example, if you come up with an excellent social media strategy, which is aimed at males who are aged over 40, but your actual audience is under 25 and female, then your strategy is going to be useless.
These people will not be engaged with your posts, will not comment, share and like them, so this is the first thing that you need to tackle.
But I hear you ask, how do I find out who my target audience is, especially on social media?
As the largest two players of social media are Twitter and Facebook, which I share tips to help you succeed with, I’m going to be sharing two great ways to know exactly who your target audience is on these platforms.
The first thing you can do is look at your Facebook Page insights.
This page gives you an excellent look at your target audience, who they are, their gender, to their age.
If you have a Facebook page for your business, you’ll benefit from lots of analytics of your followers.
Follow these quick steps to help you discover these important insights;
Visit Facebook, and log into your account
From here, click on your page on the left hand side, click on the ‘Insights’ tab, and then click on ‘People’
You can now investigate into your audience, from who they are, their gender, their age, to their current location
You can now get a sense of who your target audience is, as this gives you a firm indiction of who they are.
Things to ask yourself – who makes up a large part of your audience?
What is their average age?
Where are they currently located?
Use this information to your advantage, so you can get an understanding of who makes up your target audience.
Think about themes that these people will be interested in, what topics they’re likely to share, and things which they’ll engage with.
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