Before you market a product make sure you create " Preparation"
1. Ensure you have provided a sound plan to achieve your operational and public relations goals.
2. Consult with experts. If you are not sure what it takes to launch a public relations campaign, talk with someone who has.
3. Bring experts to the table early and listen. Often those who can help want your campaign to be successful for both entities.
4. Finally, make sure you listen when told time frames are tough. The reason why the Emperor wore no clothes is because someone didn’t have the courage to tell him. Surround yourself with individuals and organizations who are truthful about where you are and how to get where you want to be.